Experienced. Structured. Focused on Your Outcome
Meet the INIX TEAM
Our goal is to provide disciplined seller-first advisory services that combine a white-glove, personalized approach with the rigor of a large firm. Each client is supported by a team designed to protect confidentiality, manage complexity, and keep transactions moving forward.
Tanya Popov
Founder & Lead Advisor
Master CBI | CEPA | CM&AP | BCA
Tanya leads strategy, valuation advisory, buyer negotiation, and overall transaction execution at INIX. She works directly with business owners from initial consultation through closing, ensuring every engagement is aligned with the client's goals and timeline.
Her role as a Business Broker | M&A Advisor is to provide clarity in complex moments, structure in negotiation, and confidence at decision points. She remains personally involved throughout each engagement, guiding both the strategic and human elements of the transaction.
Learn More about Tanya →
Operations Support Team
Jennifer manages the internal mechanics of every transaction. From document flow and communications to due diligence coordination and timeline management, she ensures each stage progresses smoothly and efficiently.
Her oversight reduces friction, prevents delays, and keeps all parties informed. For clients, this means fewer surprises and a structured process from listing to closing.
Michael oversees financial modeling, valuation analysis, and industry research and benchmarking for INIX engagements. He works closely with sellers to normalize financial statements, analyze performance trends, and prepare buyer-ready financial presentations that stand up to scrutiny.
His analytical depth strengthens pricing strategy and supports negotiations with data-backed insights. By identifying risk areas early and presenting financial clarity upfront, he helps position businesses more effectively in the market.
Donna is responsible for positioning and confidential promotion of each engagement. She prepares professional offering materials, coordinates discreet outreach campaigns, and maintains active buyer pipelines within INIX's network.
Her focus is positioning — ensuring each business is presented clearly, professionally, and to the right audience. This disciplined outreach approach increases buyer engagement while maintaining strict confidentiality.
Why It Matters
How Our Team Structure Benefits You
Selling a business involves valuation analysis, marketing precision, buyer qualification, negotiation expertise, documentation control, and careful timing.
Our team structure allows each of those elements to be handled deliberately and professionally, without overwhelming the business owner.
And you always know what comes next.
Every decision, every conversation, every strategy — led by a credentialed advisor who is personally accountable to your outcome.
A dedicated operations team handles the complexity behind the scenes — so you stay focused on your business while the process moves forward.
No ambiguity. No chasing updates. Each stage is structured, sequenced, and communicated — from initial valuation to final closing.
What our clients say
