FOUNDER & LEAD ADVISOR - INIX CONSULTING AND BROKERAGE

Helping Business Owners Exit with Confidence and Without Regret

For more than 15 years, I've guided Michigan business owners through one of the most important financial decisions of their lives: selling their company.

Be honest. Be prepared. Put the client first. Always.

Tanya Popov – Founder & Lead Advisor | INIX
Tanya Popov – Founder & Lead Advisor, INIX
Tanya Popov
Founder & Lead Advisor
Master CBI  ·  CEPA  ·  CM&AP  ·  BCA

My Story

The Decision That Changed How I Advise

Before founding INIX, I built my foundation in corporate finance — where I learned how numbers tell stories and how decisions affect people far beyond a spreadsheet.

Later, I built and sold my own service company.

And that experience changed everything.

Sitting on the seller's side of the table, I felt the weight of the decision. The second-guessing. The questions that don't show up in financial statements:

  • Is this the right time?
  • Am I leaving too soon?
  • Did I build this well enough?

That experience continues to shape how I approach every engagement.

For me, this isn't just about closing a deal.

It's about helping someone move into the next chapter of their life.

How I Work With Clients

I Meet You Exactly Where You Are

When business owners first call me, they're rarely 100% certain. And that's okay.

100+

Transactions Closed

Some are excited — ready to see what they've built is worth. Some are burned out — ready for a different kind of life. Some are simply exploring their options, not yet ready to commit to anything.

Across Multiple Industries

Manufacturing  ·  Healthcare  ·  Construction  ·  Services  ·  Professional

"You don't have to be fully ready. My job is to bring clarity to the situation — not to push you into a process you're not prepared for."

Success isn't measured by the number of deals — it's measured by how clients feel walking out of closing: confident, respected, and ready for what's next.

What Clients Consistently Appreciate

  • Straight answers
    Even when they're hard to hear.
  • Clear expectations from day one
    No surprises about what comes next.
  • Calm leadership during emotional moments
    Selling a business is personal. It requires steady guidance.
  • Negotiation grounded in real market data
    Strategy backed by numbers, not gut feeling.
  • Total discretion throughout
    Confidentiality is non-negotiable at every stage.

Professional Leadership & Credentials

Credentials That Reflect a Commitment to the Craft

Tanya holds the prestigious Master Certified Business Intermediary (Master CBI) designation — one of the highest credentials in the industry.

Master CBI
Master Certified Business Intermediary
One of the highest designations in business brokerage
  • CEPA Certified Exit Planning Advisor
  • CM&AP Certified Mergers & Acquisitions Professional
  • BCA Business Certified Appraiser

Tanya serves on the IBBA Board of Governors, contributes to national professional initiatives, and teaches valuation, negotiations, and pre-due diligence coursework to fellow intermediaries.

"Education isn't just a requirement — it's a responsibility. If she's advising business owners on life-changing decisions, she believes she should always be sharpening her own edge."

Speaker & Educator

Practical Insights for Owners, Advisors & Fellow Intermediaries

Tanya is a frequent speaker and instructor for business owners, CPAs, professional advisors, and fellow intermediaries nationwide.

Her presentations are built for practitioners — grounded in real transactions, real market conditions, and real outcomes.

"Her speaking style mirrors her advisory style — practical, clear, and grounded in real-world examples."

Download Speaker Sheet

Presentation Topics

  • Building transferable business value
  • Exit readiness strategy
  • Market valuation trends
  • CPA and advisor collaboration
  • Pre-due diligence risk mitigation
  • Professional development for brokers

Let's Start a Conversation

You Don't Have to Be Ready.
You Just Have to Be Curious.

If you're thinking about selling now — or even a few years down the road — let's talk. A conversation doesn't mean you're committing to the process. It means informed decision-making and a defined path forward.

What our clients say

Logo of Clarkston Area Chamber of Commerce with a street lamp icon.
Master CBI Logo - 'Certified Business Intermediary'.
CEPA logo with a shield emblem and laurel wreath, and the words "Certified Exit Planning Advisor" below.
Logo of the International Business Brokers Association, Inc. (IBBA) in gray and white.
Troy Chamber of Commerce logo with a pixelated map of Troy and the words "troy" and "Chamber of Commerce" in gray.
Certification badge with text 'Certified Mergers & Acquisitions Professional' and logo 'CM&AP' in the center.